Case study · Bravo Games
Hardware leads,not mascots.
A 20-year B2B gaming brand rebuilt for technical authority. Visual system, hierarchy and a Webflow CMS so Bravo’s team ships new cabinets and games without us in the loop.
- Client
- Bravo Games · Santiago, Chile
- Year
- 2025
- Services
- Strategy · UX/UI · Webflow Development · CMS
- Live site
- bravo.games ↗
01 · The brief
Repositioning hardware in the eyes of procurement teams.
Operators across LATAM landed on Bravo’s old site and saw a cartoon brand. What they were buying was twenty years of cabinet engineering — but the visuals said something else.
We rebuilt the entire digital surface — colour, hierarchy, component logic, animation — to signal technical authority from the hero. Each game on its own CMS-driven page; a single catalog for the cabinets. The decision starts with the right signal, and Bravo’s team keeps the site current without us.
02 · The games library
Every title is a CMS entry.Bravo publishes it — no code, no us.
The card system stays consistent across cabinets, markets and promotional events.
Lucky Viking
Castle Beans
Dinorock
Legend Hunter
Coco Cocktails
Night of the Monsters
03 · Each game, its own page
Tabs separate by decision,not by content type.
Each tab loads the right gameplay video. A game shows only the tabs it has:
- Juego
- Jugadas Gratis
- Bonus
- Jackpot
- Dinorock
- Juego · Jugadas Gratis · Bonus · Jackpot
- Frutilla
- Juego · Bonus · Jackpot
- Flaming Hot
- Juego · Jackpot
04 · The cabinets · Serie Titanium
Titanium 49J — Curved Digital Panel
Equipada con un panel de juego digital y pantalla táctil curva de 49″, la Titanium 49J Curved Digital Panel ofrece una experiencia de juego inmersiva y un control totalmente intuitivo.
Su diseño premium, combinado con un acceso optimizado al interior y un sistema de audio de alta calidad, la convierten en una solución robusta y eficiente para entornos de juego exigentes.
- Panel Digital Touch
- Diseño ODM Premium
- Pantalla Curva 49″ Ultra-HD
- Audio de Alta Fidelidad
Descargar Ficha Técnica
The cabinet’s page on bravo.games, as published in Spanish.
Hardware foregrounded,not hidden behind characters.
Each cabinet gets the same treatment — hero render, plain-language pitch, four headline specs, and a one-click datasheet. Procurement teams get what they need without scrolling through marketing copy.
05 · Visual system
A compact systemBravo’s team can extend without us.
Tokens, type, components — sized for a B2B catalog that needs to feel premium without crossing into B2C noise.
- Surface#140D2A
- Mid purple#29175C
- Neon accent#C30CBB
- Bravo red#FF4B4B
- Tag gold#FFC107
- Light surface#EFEDF3
Dark-first surfaces with a magenta accent gradient pulled from the hero. Bravo red inherited from the logo; gold reserved for “NUEVO” tags only.
- Typography — Manrope 400 / 500 / 600 / 700
- A single family across display, UI and body. Tighter tracking on display sizes; generous leading on long-form copy for operator-facing technical pages.
- Components
- Two button styles by intent — Bravo red for marketing CTAs, deep purple for technical downloads. Pills carry game metadata across cabinets and markets.
06 · The outcome
A digital presence that finallymatches the company behind it.
The new bravo.games signals technical authority within seconds. Internally, Bravo’s team publishes a new game in minutes via Webflow CMS — collapsing the longest-standing friction in their content workflow.
- For operators
- Hardware leads, not mascots. Cabinet specs surface within seconds of landing — the way procurement actually evaluates.
- For Bravo’s team
- A new game ships the same day it’s approved. No developer in the loop, no ticket queue, no waiting on us.
- For the brand
- A digital footprint that matches a 20-year-old company — finally aligned with the operation behind it.