Mireye
- CLIENT
- Mireye Shades
- YEAR
- 2025
- SERVICES
- E-commerce · Shopify · Brand Identity · Art Direction
- LIVE SITE
- mireyeshades.com →
THE BRIEF
This wasn't an e-commerce site.
It was a hierarchy decision — every spec, every photo, supports the purchase or distracts from it.
Mireye came to us with handmade Italian acetate, ZEISS® lenses, crafted in Portugal — and no digital presence. We built brand and store from the ground up: product photographed as object, swatches surfaced in the grid, spec order rebuilt around the buying decision. The result — mireyeshades.com, minimal because it has to be.
THE STOREFRONT
The homepage carries the brand's first impression. Editorial typography, restrained colour, product photographed as object — not as model accessory. Mireye is positioned as eyewear with a point of view, before a single product is clicked.
ONE MODEL, MANY COLOURS
Every Mireye frame ships in multiple acetates — but on most stores that range hides one click deep, behind the product page. A customer scanning the catalogue can miss it entirely. We surfaced colour variants in the grid itself: hover any frame and the swatches cycle in place. The full range stays scannable from the homepage, without leaving the grid.
THE PRODUCT PAGE
Every product page leads with the frame, not the marketing. Material, ZEISS® lens options, colourways and price sit in the order a customer asks for them — not the order a CMS happens to render them. The path to checkout is short because the decision is supported, not pushed.
THE LOOKBOOK
Photography end-to-end, in-house. Studio shots for the catalogue; lifestyle for the brand voice; close-ups for the craft. Same eye, same hand, no agency between us and the frame — the pictures carry the brand as confidently as the typography does.
"Minimal eyewear for modern rituals — designed to be worn, built to last."
MIREYE — BRAND POSITIONING
NEXT PROJECT
